Best Safelist Rankings for 2025: Detailed Stats and Insights

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Hello!

It’s been almost a year since I last shared my safelist stats, but I’m back with the Best Safelist Rankings for 2025! Last year was a whirlwind of travel and changes, which made it challenging to maintain a consistent 30-day safelist submission schedule. Even now, I’ve scaled back on weekends, but I’m excited to dive in and share insights to help you find the most effective platforms for your marketing efforts.

For the new year, I wanted to refocus and start fresh with a solid 30-day safelist marketing experiment. This time, I decided to promote a single offer: Safelist Marketing Tactics. Specifically, I used the exact email copy and referral pages provided in the back office so my results would reflect what a typical affiliate could achieve by following the same steps I took.

Another significant change? I switched my tracking to LeadsLeap, which I now recommend for safelist and traffic exchange marketers. The results? Let’s just say they weren’t as strong as I’d hoped, but there’s still a lot of value in the data.

This post breaks down my stats, the rankings of the top safelists, and key takeaways for anyone looking to improve their safelist marketing game.

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Top Safelist Rankings

Here’s a table ranking the top-performing safelists based on total conversions over the past 30 days, along with the total hits received from each safelist:

Rank	Safelist Name	Total Conversions	Response Rate	Total Hits
1	Mailer.gold	4 (3.8%)	14 (13.2%)	106
2	Mister Safelist	2 (0.1%)	27 (1.5%)	1,849
3	List Avail	2 (0.2%)	16 (1.8%)	881
4	Instant Ad Power	1 (0.1%)	26 (2.3%)	1,120
5	Adchiever	1 (0.3%)	8 (2%)	399
6	List Mailer Plus	1 (0.1%)	15 (1.8%)	825
7	Viral URL	1 (0%)	5 (8.2%)	61

This table provides a snapshot of how well each safelist performed across conversions, response rates, and traffic volume. As you can see, Mailer.Gold may have had fewer hits than others, but it delivered the most conversions, making it this month’s top performer.

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Key Takeaways

1. Conversion Tracking Matters
   Using LeadsLeap, I was able to track detailed conversions at multiple points: when someone signed up and when they took additional actions, like viewing the first login offer. This precision allows me to understand which safelists are generating real results—not just clicks.
2. Response Rates Show Engagement
   While conversions are critical, response rates also offer insight into how active a safelist is. For instance, even though not everyone signed up, safelists like Mister Safelist and Instant Ad Power showed higher engagement, which indicates they have active and responsive members.
3. Test Your Offers
   This month, I promoted a rotator containing two splash pages and the homepage for Safelist Marketing Tactics. Next month, I plan to focus solely on promoting a lead capture page to see if it improves my results. Testing different types of offers is essential to understand what resonates most with your audience.
4. Ad Bar Insights
   LeadsLeap’s Ad Bar allowed me to add a clickable link at the top of my pages. The stats from this feature provide additional insight into safelist activity. For example, Mister Safelist led the way with 10 clicks, followed by List Avail and List Mailer Plus with 6 each.

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Disclaimers

It’s important to note a few things about my results:

• I’m upgraded at most of these safelists, so I earn more credits and can mail more often.
• I spend time every day clicking for credits to reach the largest possible audience.
• These results are based on my own efforts promoting what I’m promoting. Your results may differ depending on your offer, strategy, and consistency.

The best way to find what works for you is to track your own results. I highly recommend using LeadsLeap for tracking safelist performance.

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Final Thoughts

While the numbers may not have been what I hoped, this 30-day experiment was a valuable learning experience. Safelist marketing requires persistence, testing, and the willingness to adapt. Next month, I’ll refine my strategy and share updated results.

If you’re new to safelist marketing or looking to improve your campaigns, start by reading my book, Safelist Marketing Tactics. It’s packed with actionable advice to help you maximize your efforts and see real results.

Have you tried any of these safelists? Let me know your thoughts or share your own results in the comments!