Introduction
Tracking safelist performance is crucial for maximizing results. In this edition of my Best Safelist Rankings 2025, I tested 37 different safelists over a 30-day period, sending ads five days a week to each list. Unlike my previous test, which promoted a membership site, this time I used a lead capture page to measure conversions more effectively.
For this ranking, I prioritized safelists based on conversions (subscribers gained), followed by response rate (engagement) and total traffic (clicks received).
Let’s dive into the Best Safelist Rankings 2025 results!
Safelist Rankings – March 2025
| Rank | Safelist | Total Clicks | Responses | Conversions |
|---|---|---|---|---|
| 1 | European Safelist | 2,485 | 41 (1.7%) | 10 (0.4%) |
| 2 | List Impact | 1,258 | 13 (1%) | 7 (0.6%) |
| 3 | 100 Percent Clicks | 777 | 12 (1.5%) | 6 (0.8%) |
| 4 | Instant Ad Power | 1,046 | 23 (2.2%) | 5 (0.5%) |
| 5 | Stay at Home Mailer | 488 | 5 (1%) | 4 (0.8%) |
| 6 | 150 Mailer | 1,172 | 13 (1.1%) | 3 (0.3%) |
| 7 | List Mailer Plus | 912 | 12 (1.3%) | 3 (0.3%) |
Key Takeaways from the Best Safelist Rankings 2025
Conversions Matter Most – European Safelist outperformed all others, delivering the most subscribers.
Response Rate vs. Total Traffic – Some safelists provided massive traffic but few conversions, while others had lower traffic but stronger engagement. Stay at Home Mailer had fewer total clicks than many others but delivered a strong conversion rate.
Lead Capture Pages Work Better – This test showed that getting people to opt-in to a list is far easier than asking them to create an account on a membership site. Once they’re on your list, you can follow up with them later about joining a site.
Some Safelists Surprised Me – Stay at Home Mailer didn’t generate a lot of traffic, but its conversion rate was impressive. This reinforces the importance of tracking safelist campaigns instead of relying on assumptions.
These results reflect my own 30-day test promoting a specific lead capture page. Your results will depend on what you promote and how you promote it. However, if you’re looking for a strong starting point, the safelists ranked above are worth testing.
Pro Tip: Track your own results using LeadsLeap so you can determine which safelists work best for your campaigns.
Want More Insights?
If you’re serious about getting better results from safelist marketing, check out my book Safelist Marketing Tactics for advanced strategies!
That’s it for this edition of the rankings! Have you tested these safelists? Share your results in the comments!
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