Happy New Year!
That’s right. Another year of safelist marketing is in the books. And what a great year it was! 2010 saw more than a few new safelists/mailers step up and compete with the big guys who have dominated the market for years. I have also started to notice a much wider acceptance of safelists by the Internet marketing community as a whole which benefits all of us.
So what’s new this month?
Not a whole lot, actually. Probably the best thing that happened last month was The Lead Magnet opening it’s mailer. The site got off to a slow start and held off opening the mailer until the beginning of last month. It was well worth the wait though as you will see from the stats below.
Viral Mail Profits, which is a free safelist submission tool, is going to be relaunching on a new script later this month with some really cool features. Most of this is still a big secret and I can’t say much about it so you didn’t hear about any of this from me.
I have a new site launching next week! It’s not safelist related but after the launch I am going to release a revised version of my most popular ebook Safelist Marketing Tactics. Look for that later this month.
And now the stats…
But first, a confession. My numbers are going to be way off this month. I took my first vacation in almost two years to visit my family in Connecticut for the holidays. As much as I love reading safelist credit emails every day I decided to switch all of my accounts to “vacation” mode and enjoy some quality time with my family instead. The result is that I received far fewer sign-ups than usual but the stats should still reflect which safelists were most responsive from the few mailings I was able to do.
| Total Clicks | Unique Clicks | Action | Sales | CTA | CTS | |
| Adchiever | 1,677 | 1,014 | 71 | 17 | 7.00% | 1.68% |
| The Lead Magnet | 856 | 555 | 40 | 14 | 7.21% | 2.52% |
| AdTactics | 2,864 | 901 | 61 | 12 | 6.77% | 1.33% |
| List Joe | 1,568 | 1,025 | 63 | 10 | 6.15% | 0.98% |
| StateoftheArtMailer | 2,837 | 1,380 | 53 | 8 | 3.84% | 0.58% |
| List Zillion | 720 | 384 | 27 | 8 | 7.03% | 2.08% |
| Global Safelist | 1,802 | 802 | 22 | 7 | 2.74% | 0.87% |
| AdsolutionLine | 2,189 | 911 | 36 | 6 | 3.95% | 0.66% |
| Quality Safelist | 1,154 | 491 | 22 | 6 | 4.48% | 1.22% |
| DownlineBuilderDirect | 823 | 455 | 19 | 6 | 4.18% | 1.32% |
“Clicks” is how many people viewed my splash page. “Action” is how many people clicked the link on my splash page to go to the main site. “Sales” is how many people joined my site. CTA and CTS are “clicks to action” and “clicks to sale”. I ranked these safelists by sales but it is also important to look at the other numbers to determine how responsive each safelist really is.
Not nearly as bad as I was expecting.
A big congrats to Adchiever for landing in the top spot this month. I don’t know about you but it seems like every time I try to send an email with Adchiever the mailer is always down for maintenance and the volume of emails that the site sites out does takes a lot of work to stay on top of but the results are well worth the effort. If you are not a member of Adchiever yet you are missing out on the best new mailer of 2010.
And a special shout out to Stefan Berg’s The Lead Magnet. This mailer has only been running since the beginning of December and is already producing some great results. The membership is still rather small but Stefan is doing a great job at making sure it’s a responsive membership. Check it out!
That’s it for this month. I look forward to all the big stuff happening this month including a new mailer launching on the 11th which I think is going to do really well.
As always I like to point out that the stats above are the result of my own efforts advertising my own sites. What works best for me might not necessarily work best for you. That is why it is important to always track your own results. You can get a free link tracker from TEToolbox.